What is the function of change champions in the MICCC framework?

Change champions play a crucial role in the MICCC framework by actively advocating for and modeling the changes that are being implemented within an organization. Their function is to serve as enthusiastic supporters of the change initiative, helping others understand the benefits and necessity of the changes. Change champions are typically respected members of the organization who can influence their peers positively. By embodying the new behaviors or practices themselves, they effectively demonstrate to others how to adopt these changes, thereby fostering a culture that is open to innovation and transformation.

This advocacy helps to build trust and reduce resistance among employees who may be apprehensive about the changes. Change champions also bridge communication between management and employees, clarifying expectations and addressing concerns, which is integral to successful change management. Their supportive presence can significantly enhance the overall acceptance and sustainability of changes within the organization.